Just days after a popular food blog had launched a petition asking Subway to remove a bleaching agent from its bread, a representative for the fast yet healthy food chain said the chemical was already in the process of being removed.
In an official statement released on February 6, Subway confirmed that “the complete conversion to have this product out of the bread will be done soon”, also adding that the process of its removal has started some time before the petition surfaced. The rep did not immediately respond to when did the process start and when it would be completed.
The chemical, called azodicarbonamide, has bleaching characteristics and it is also used in products that have nothing to do with the food industry, such as yoga mats and shoe rubber. The information became viral after, Vani Hari, the owner of FoodBabe.com brought to the public attention the use of the chemical. She says that the azodicarbonamide is not used by subway in its Europe, or Australia restaurants. And even though it is not the only restaurant using it, Hari explains that she picked on Subway primarily because the company prides itself for serving healthy food.
Since Tuesday, the Subway Facebook page has been assaulted with comments asking the removal of the bleaching ingredient. “I will not be eating at Subway again till you take Azodicarbonamide out of your bread. You only use it here in America. Why?”, said one Subway fan. “No more subway for my family until Azodiacarbonamide is removed from the bread like it is in every other country.” To the Facebook comments, Subway responded: “You’ll be happy to hear that we are already in the process of removing azodicarbonamide from our bread as a part of our bread improvement process. While the ingredient is approved by the USDA and FDA, it will be removed from all our breads soon.”
The Milford, Conn. Based food company owns over 41,000 locations around the world.