Donald Trump tweeted about the ratings of The New The Celebrity Apprentice: “Arnold Schwarzenegger got “swamped” (or destroyed) by comparison to the ratings machine, DJT”, the original host of the show wrote.


Donald Trump on “The Apprentice”.
Photo: NBC Universal


Donald Trump, 70, has migrated from a television and business career to a political one and, much to the disappointment of many, a successful one. You know, him becoming the U.S. president and all. But leaving aside his presidential status for a moment, Trump was very successful as a TV personality, while hosting The Apprentice and later on the Celebrity Apprentice.

His showbiz success was proven by the low ratings the reboot of the show had on Monday night, with Trump replaced by another celebrity that became a politician: Hollywood star and former California governor Arnold Schwarzenegger.

The New Celebrity Apprentice, airing on NBC, premiered on Monday. According to the ratings presented on Tuesday, the debut was 44% lower in ratings, compared to the debut of the previous season of the reality show, which aired in 2015, on a Sunday evening. While NBC blamed the low audience on the heavy competition – Rose Bowl and Sugar Bowl – Donald Trump found no excuse.

“Wow, the ratings are in and Arnold Schwarzenegger got “swamped” (or destroyed) by comparison to the ratings machine, DJT. So much for….”, the President-elect of the United States tweeted a few hours ago.


The New Celebrity Apprentice had 4.9 million viewers and a 1.3 rating among adult with ages ranging from 18 to 49. The same evening, the premiere of The Bachelor, airing on ABC, registered 6.6 million viewers and a rating of 2.1.

The 69-year-old Terminator star, who brought a new phrase in the reality show, replacing “you’re fired” with “you’re terminated”, replied to DJT’s tweet: “There’s nothing more important than the people’s work, @realDonaldTrump”.