Apple has something special in mind for their 10th year anniversary iPhones. The IT giant is planning on fitting the new iPhone model with curved screens similar to that of their rival Samsung, The Wall Street Journal reports.

With the new iPhone coming out this year, Apple decided to do something special and went for a curved OLED screen.

The OLED screen is best known from their rivals, Samsung, which launched their first TV using this technology in 2013. Samsung is world leading in this technology and now Apple wants to join in this phenomenon.

Apple’s next iPhone to feature curved screen

The Wall Street Journal reported, back in November of last year, that Apple had been studying flexible organic light-emitting diode, or OLED, screens and have asked suppliers for prototypes as well.

Even though Apple representatives have declined to officially comment on this matter, people with direct knowledge of Apple’s production plans said that the company has, in fact, decided to go ahead with the technology and that they will release a model using OLED screens this very year, according to the reputable news outlet.

Using OLED displays Apple could introduce a new model that looks completely different from the older models. With this redesign, the company hopes to copy the last time the design was changed markedly. This was made with the iPhone 6, and that propelled the company to record profits.

This is a stark contrast to the much cooler reception the iPhone 7 got that had a similar design to its predecessor.

The anticipation of this new anniversary model using OLED displays caused Apple’s share price to climb to record in February.

According to BMO Capital Markets the new model is expected to be priced at roughly $1,000 which will bring the average selling price on an iPhone down from $684 to $666.

People familiar with Apple’s plans said the iPhone releases this year would include two models with the traditional screens and a third one using OLED screens.

Other updates coming this year includes a USB-C port for the power cord and other peripheral devices, instead of the company’s original Lightning connector.

These new models would also do away with the physical home button and bring Apple in line with other existing brands presenting similar features.