A new Burger King Whopper commercial triggers your Google devices, Reuters reports. The Fast food chain pulled the stunt in order to amaze its potential customers, but as it turns out, not everybody was appreciative of their Android phones and other Google Home devices being taken over by a voice on TV.

Burger King premiered an atypical ad on Wednesday, on TV. In the video, you see an employee of the fast food company holding the new product while saying: “You’re watching a 15-second Burger King ad, which is unfortunately not enough time to explain all the fresh ingredients in the Whopper sandwich.”. He continues: “But I’ve got an idea. OK, Google, what is the Whopper burger?”


The Burger King Whopper commercial triggers Google devices in the TV proximity to access wikipedia and…
Caption: YouTube


Upon hearing the question, if you own a Google device that is in the proximity of the TV, you may think it got possessed. Which it actually did, for a second, by the voice of the employee, making the device searching on Wikipedia the definition of a whopper and reading it to you.

This only happens if you have a Google Home assistant or an Android phone on which you have enabled voice search. The search is triggered by the phrase: “Google, what is the Whopper burger?”

Explaining the ad, Burger King said in a statement that is “saw an opportunity to do something exciting with the emerging technology of intelligent personal assistant devices.”

Even though brought into this, neither Google nor Wikipedia are partners with Burger King in this campaign, which will run the ad during prime-time on Bravo, E!, Spike and Comedy Central.

CNN Money wrote that Google and Wikipedia did not comment on the matter, but that Google disabled the response to the Burger King commercial soon after it was released.

Curious about the Burger King Whopper ad? Watch below: