Chris Brown just landed a modeling contract with mega model agency Wilhelmina. According to Women’s Wear Daily, the singer plans to further his modeling career by creating his own fashion and beauty endorsements.
The 23-year-old singer addressed his new career development in a recent statement when he said: “Art and style has always played a significant role in my life —it’s evolved with me throughout my career.”
However enthusiastic about his future fashion and beauty endeavors Brown may be, one issue rises from the get-go: will women buy products endorsed by a celebrity famous for his bad-boy behavior and misogynistic outbursts? Just in the last few months the singer managed to receive heavy criticism for playing the two ladies he’s been on and off involved with, Karrueche Tran and Rihanna, against each other. Furthermore, he wore a Taliban member costume for Halloween, used gay slurs and got in an physical altercation with Drake at a nightclub in New York.
As such, his venture into an industry mostly designed for women could render unexpected results for Brown, as he still carries the stigma of his 2009 physical assault against Rihanna, which took place just before the Grammys.
In a more or less similar situation is Donald Trump, who received heavy criticism after making sexist and “racially charged” remarks. The fallout was quick to show as an online petition signed by over 600,000 people urged Macy’s to end their partnership with Trump and his clothing line and fragrance collection. However sustained, the uproar didn’t have the desired effect.