No Doubt apologizes to the Native Americans for the offensive content of their latest music video, “Looking Hot”. In an open letter, the band members express their remorse regarding the effect their video had and announce its withdrawal.

No Doubt apologizes to Native Americans for videoJust a few hours following the debut of their latest music video, “Looking Hot”, No Doubt made the decision of pulling it down, as they received waves of negative reactions. The video, which aired for the first time on Saturday, showed the band members dressed as Indians and cowboys, engaged in a fight. Of them, Tony Kanal and Gwen Stefani were Native Americans, while Tom Dumont and Adrian Young were cowboys.

Due to the adversity that the video was received with, No Doubt issued public apologies to the Native Americans. “We sincerely apologize to the Native American community and anyone else offended by this video. Being hurtful to anyone is simply not who we are.”

The public letter also noted that No Doubt has consulted with Native Americans and with a series of specialist so they won’t end up in this regretful situation, even though they did, in the end.

“Hooking Hot” is featured on the band’s latest album “Push and Shove”.