The Swiss online games site Miniclip.com and the Hispanic television network Univision Communications announced recently that they are embarking on a mutual project. The two entered a partnership that aims to provide a co-branded online gaming experience to the Hispanic audience in the U.S.
Miniclip, which is one of the largest online game operators in the world, and Univision will launch, starting December, the Univision Juegos by Miniclip. The co-shared game property deal means that Miniclip’s library containing over 800 games will be available on Univision.com for the Hispanic online users.
Miniclip decided to take part in the project in order to meet the needs of the growing Hispanic gaming community in the States. Univision reaches the 52 million Hispanics who reside in the USA alone, accounting for a good 16.7 percent of its population, through its Spanish-language programming.
Talking about the online gaming property, Rob Small, the co-founder and chief executive officer of Miniclip, said that his company “has been successful across a wide range of international markets, so it was only natural for us to continue expanding our content through a valuable relationship with Univision.”
Miniclip reaches monthly over 70 million unique gamers with casual, online and mobile games.
On the other end, Kevin Conroy, the president of Univision Interactive and Enterprise Development, considered the partnership a living proof of his company’s commitment to delivering the best on-air and online content quality for its audience. “We are pleased to have partnered with Miniclip and look forward to increasing our footprint in the gaming space,” he added.