This year, Amazon beat Apple, becoming the most trusted company in the US. According to the report presented by Harris Interactive, Amazon ranked in the top five of all the areas comprised in the survey.
In the past year, amazon has managed to leapfrog other companies that take pride in their huge reputation among the Americans. The company’s policies led to a first place landing in a survey by Harris Interactive that measured the reputation of the 60 most visible US companies in the eyes of their customers.
- Social responsibility
- Emotional appeal
- Financial performance
- Products and services
- Vision and leadership
- Workplace environment
Amazon, which keeps in touch with its customers only virtually, obtained the highest scores in all the trust-related sections. Half of the 14,000 respondents that were part of the study mentioned that they have talked about Amazon with their friends and family and the conversations were generally positive.
The total score of Amazon this year was 82.62.
Apple, the company that topped the same survey last year, with a score of 85.62 – the highest ever recorded – pulled out 82.54 in 2013, thus leaving the front spot to Amazon by only 0.08 percent.
The Top 10 Most trusted Companies in the US includes:
5. Johnson & Johnson
7. Whole market Foods
9. Procter & Gamble
12. Kraft Foods
16. The Home Depot
18. Berkshire Hathaway
29. General Electric
Other companies present in the study are JCPenney, AT&T, Walmart, Best Buy, Facebook (new entry), Bank of America, Citigroup and more.