Donald Trump’s name has been restored at a Dubai $6 billion golf club, after having been removed on Thursday, with no official comment. The business is developed by Trump, in partnership with a local real estate.
It was the real estate firm in Dubai, named DAMAC Properties, that decided to take down the Trump name from the name of the golf club, according to SkyNews. This, in response to the American business man and presidential aspirant’s recent attitude against Muslims.
On Thursday, the golden letters spelling the name of the complex, “Trump International Golf Club”, landscaped on a stone wall at the entrance of the club, were quietly removed. And when we say quietly, we mean with no official announcement and no motivation specified anywhere to the media. But it is not hard to guess why. Trump’s aggressive message regarding the banning of Muslim citizens from the United States backlashed on several levels, one of them being this case.
However, just two days later, DAMAC Properties reconsidered its actions and restored the name, but again, with no comment. PR-wise, they could have at least say the letters had some damage and needed to be taken down temporarily. On the other hand, silence in these situations sends a message in itself.
Hostile behavior against Donald Trump has been visible on various fronts in the past days, since the magnate proposed that all Muslims should be banned from entering the United States. This, as a reaction to the deadly shootings in California, earlier this month. The chain reaction then caused Muslims to react. Saudi Prince Alwaleed bin Talal, a billionaire who had known him at least for 25 years – he bought a yacht from Trump in 1991 – called Trump a disgrace to America on Twitter, but was then called “dopey” and manipulative. The prince “wants to control our US politicians with daddy’s money. Can’t do it when I get elected’, Trump tweeted back.