Hulu announced, a few days ago, that there is a Barbie documentary in the making. The story of the most popular doll in the world is set to air in 2018.

On Thursday, July 28, Hulu announced that it has started work on a Barbie documentary, which will be produced by Nevins and Cristan Crocker. The piece has yet to receive a title and is currently in its early production stages. Not much is revealed about the documentary at this point, except that the storyline will follow the iconic doll’s existence since its (unexpected) origins to the place it holds on the toy market nowadays. Talking about what Barbie represented throughout the decades will be:

  • Gloria Steinem – NY Magazine journalist and feminist, founder of Women’s Media center.
  • Roxane Gay – NY Times best seller author of the series Bad Feminist
  • Peggy Orenstein – NY Times bestseller author of Girls & Sex, Cinderella Ate My Daughter and Waiting for Daisy

The interviews will also feature cultural historians and Mattel insiders!

Barbie, in a video commercial in 1959, dressed as a bride.


Despite its celebrity status in the doll world, Barbie is currently facing a crisis. Over this weekend, Mattel reported a drop in sales of 5 percent during the first quarter of 2017. And Mattel shares have dropped 9.2 percent to $19.35, according to a Reuters report.

The first Barbie doll was released in 1959. All doll collectors are familiar with her first outfit, face features and body. She was priced at only $3.

Take a look at the first Barbie commercial below!


Throughout time, the doll has gained new friends, new hairdos, renewed body features and lately, new curves.

In the past couple of years, Mattel has focused on the release and promotion of its new Barbie bodies – tall, petite and curvy – which added diversity to Barbie’s supermodel body. This was the biggest change in the image of Barbie in history.

What do you expect to see in the upcoming Barbie documentary by Hulu?