Following racism accusations from Marvel Comics’ Black Bolt series writer Saladin Ahmed, Kellogg’s redesigns the Corn Pops boxes.
On Tuesday October 24, Saladin Ahmed posted on Twitter two images that can be found on the Corn Pops boxes, pointing to the fact that there is only one brown corn – among the bright yellow ones – and that one is the janitor. He addressed the issue, calling out Kellogg’s:
“hey @KelloggsUS why is literally the only brown corn pop on the whole cereal box the janitor? this is teaching kids racism”
The detail, he admits, is small, but he believes that children who eat the cereal do have the opportunity and the time to stare to the drawings on the box and they will notice it very easily.
yes its a tiny thing, but when you see your kid staring at this over breakfast and realize millions of other kids are doing the same…
— Saladin Ahmed (@saladinahmed) October 24, 2017
Kellogg’s was quick to respond to Ahmed’s tweet, explaining that there was no offensive intent, but that the drawing on the boxes will be replaced as soon as possible.
“Kellogg is committed to diversity & inclusion. We did not intend to offend – we apologize. The artwork is updated & will be in stores soon.”
Kellogg is committed to diversity & inclusion. We did not intend to offend – we apologize. The artwork is updated & will be in stores soon.
— Kellogg's (@KelloggsUS) October 24, 2017
Kellogg’s rapids response was “genuinely appreciated” by Ahmed, but also by other Twitter users who followed the story.
Corn Pops is just one of the products developed by the multinational food manufacturing company. They are on the market since the early 1950s, going through different name changes until 1984, when they got the name they still have today. They are a type of puffed grain breakfast cereals made from milled corn and coconut oil.
In 2007 and then in 2012, Kellogg’s introduced two more flavors for the Corn Pops: the Chocolate Peanut Butter Pops and the Cinnamon Corn Pops.