Could the recent news regarding the Facebook news feed changes favoring family interaction be a positive move for businesses, too? Wall Street analysts believe that long-term, it will be.

Facebook puts family first. In social networking terms, this translates into more posts from your family members and close friends and less posts from your favorite news sources.

The big announcement has been made by Facebook CEO Mark Zuckerberg at the end of last week. “One of our big focus areas for 2018 is making sure the time we all spend on Facebook is time well spent”, he said in a statement posted, of course, on his official Facebook account.

Quoting social research results showing that “strengthening our relationships improves our well-being and happiness”, Zuckerberg says that it is Facebook’s plan to clean-up users’ news feed from the posts of businesses, brands and mass-media, which are “crowding out the personal moments”.

The Facebook news feed changes decision was made based on the feedback received from Facebook users over time. And it is, up to this moment, the most radical change we have seen made so far on the social network.

As the implementation proceeds, “you’ll see less public content like posts from businesses, brands, and media. And the public content you see more will be held to the same standard — it should encourage meaningful interactions between people”, Zuckerberg explained.

One of our big focus areas for 2018 is making sure the time we all spend on Facebook is time well spent.We built…

Posted by Mark Zuckerberg on Thursday, January 11, 2018

 

Facebook’s aim to engage people, to eliminate passive scrolling, is expected to lower the period of time spent online, accessing it. This will translate probably in less likes (or other reactions), shares, comments and such, as well as less views per post, whether it is a text, a photo, or a video. “But I also expect the time you do spend on Facebook will be more valuable” says Zuckerberg.

Wall Street company Evercore ISI, cited by CNET, says, however, that this may not be the worst thing for businesses on Facebook. “Facebook appears to be trading engagement for a higher-quality user experience”, its analysts said, adding that long-term, the change is positive.